A generative object system was developed for a competition. Products, here lipsticks, can be arranged in the configurator to figures, which then serve as design elements. For the spring collection floral appearing forms were chosen. The configurator allows the basic spherical shapes to be transformed, thus making a variety of permutations possible. Ultimately, customers should be able to create the shapes themselves, and select some through a collective evaluation process. Regionally limited, this should result in different but similar store designs.